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  • a fresh way of thinking, feeling and behaving
  • Why innovate?
  • How do you build an innovation capability?
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  • Why is empathy important?
  • Why do innovation projects fail?
  • The innovation experience effect

What effect does the innovation experience have on people?

There are many positive outcomes on the people involved in an innovation project. These act as a virtuous circle, feeding back increased benefits to the organisation and brand.

Increased motivation. This comes from the realisation of creative energy and sense of collaboration. This drive can push the team forward towards successful implementation as their creative connection grows. Increased commitment and productivity inspires people around them and has a positive effect on surrounding projects

Personal and professional growth. Being inspired by other successful innovation stories, learning new techniques and discovering increased creative ability are both personally and professionally rewarding; these skills then naturally feed back into the continuing freshness of the project

Sense of self-worth. When innovation has a true business purpose, is developed using the principles of empathy and the essence of creative connectivity, people feel a natural sense of achievement. A completed innovation project makes people feel they are doing something worthwhile for themselves and for the business

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